Enough With The Sappy Coronavirus TV Ads
April 27, 2020 By David Marcus
A new kind of television advertisement has crept into our collective consciousness here in the age of virus. In an effort to show that they care, and you know, sell stuff, major corporations are inundating the airwaves with saccharine-sweet, super-sincere TV spots that are not a little bit dystopian. Indeed, the virus, it seems, is inescapable even when we cut to a few words from our sponsors.
You’ve all seen them. They include phrases like, “In this time, more than any other,†or “As we all rise to the challenge,†or “Stay safe, stay home.†The last one is particularly infuriating. I mean, I am home! I’m watching freakin television! Where do you think I am, a sports bar? I’m just trying to tune out watching “Friends†over here.
In a Dunkin Donuts ad, employees in one store are making masks. An AT&T ad like dozens of others is a for-profit celebration of frontline responders. There is ad after ad after ad of cozy indoor shots of parents teaching kids, people cooking, virtual happy hours, all of it.
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https://thefederalist.com/2020/04/27/enough-with-the-sappy-coronavirus-tv-ads/
