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"Moisture is the essence of wetness, and wetness is the essence of beauty." ---Derek ZoolanderClickbait ads disguised as real news stories are quite common. So if you saw the following headline, "Is America ready for a frank discussion about skincare?" in Politico would you not be correct in assuming this was yet another clickbait ad? Probably so except for the fact that you can see a photo of Elizabeth Warren next to the headline. So is it a real story or is it a skincare ad disguised as a news story that somehow got Warren to participate in the hype? Well, actually it turned out to be a real news story but one that comes off as vapid as any skincare promotion.