Why does this, "need to do a better job of understanding," message sound so familiar? Oh yeah! MSM folk have been mouthing that platitude for decades. The problem for MSM people is not that they don't know what to do, but with their lack of willingness to do it.
Note, too, that MSM people view religious people as "other". IOW, not only are there very few religious people among the MSM - whether due to discrimination or the choices of religious people - but MSM-folk have chosen to avoid/exclude religious people from their lives. I think, too, there is some cultural snobbery going on. National-level MSM-folk are concentrated in a few large cities. They seem unable to imagine towns in flyover country having diversions as enjoyable as large cities' theatre, bars, concerts, etc..