So what? A few ultra-Liberals will buy it to make themselves feel 'enlightened' or woke or whatever turns them on. A few gays may buy it for a little while just to 'support the cause'. And some normal people may buy it for the kids just for the colorful fun box.
I give it a couple of years and then it will fade away. Whenever Hollywood or manufacturers try to make a so called 'gay product' or they make a product ridiculing Christians or Conservatives, it fails miserably. They are limiting their customer base to a fraction of the population. This is always disastrous way to run a business. Kellogg's will eat the loss for as they can, then they will very quietly discontinue the product, as always happens. There just are not enough Liberals/Homosexuals in America to single handedly support a product long term.