Excerpt:
McDonald's faces boycott threats in India for serving halal meat
by Bilal Kuchay26 Aug 2019
New Delhi, India - McDonald's has faced boycott calls in India from right-wing Hindus after the global fast-food chain said its outlets served halal meat.
The controversy erupted after McDonald's India said on Twitter that all its restaurants are halal certified.
"All our restaurants have HALAL certificates. You can ask the respective restaurant Managers to show you the certificate for your satisfaction and confirmation," the fast-food company said in a reply to a user's inquiry.
However, the reply angered many people on Twitter, who called for a boycott of the US chain, with the hashtag #BoycottMcDonalds trending in India.
Many questioned why McDonald's was serving halal meat in India where 80 percent of the 1.3 billion people are Hindus. The McDonald's menu in India has no beef or pork products, serving instead a range of vegetarian options as well as chicken and fish....
Article continues at: https://www.aljazeera.com/news/2019/08/mcdonald-faces-boycott-threats-india-serving-halal-meat-190826083241873.html
Okay, good article which I'm still trying to understand the whole.
We know Hindus, cow is sacred, they don't eat beef, so the above says the McDonald's menu doesn't serve any beef.
So, in India, they still must think using the term "Halal" infringes a bit on the Indian culture. So, the article takes some reading. I don't think McDonald's likely set out to do anything offensive to the majority of India but it seems to have turned out that way.
Comparing the McDonald's Menus in the U.S. and India
BigMac vs. McPaneer
https://spoonuniversity.com/place/comparing-the-mcdonald-menus-in-the-u-s-and-india
So, whatever the differences are, we don't need to do PhD research to find out, just the basic story.