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One of the more interesting findings from social science is how groupthink makes people dumber. A group of even very smart people who all think alike is more likely to come to stupid decisions than a group with a collectively lower IQ that also has a more diverse arrangement of perspectives. That’s because many of the most productive questions are asked when people don’t all have the same set of priors . . .. . . I bring this up because I would love to be a fly on the wall at PETA when they plan their publicity campaigns. I’ve always wanted to know what the conversation looked like when someone came up with the idea of “Holocaust on Your Plate†in which they claimed that eating animals was just like the Nazi extermination of Jews . . . it came to mind when I saw the latest display of PETA genius: