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Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It†campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.After an initial dip immediately after the news broke, Nike’s NKE, -0.12% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.
Donald J. Trump @realDonaldTrumpWhat was Nike thinking?3:56 AM - 7 Sep 2018
Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07more at link...https://twitter.com/realDonaldTrump/status/1038018199449567232
But Stock closed Down 0,12% the same day. Just BLM and hard core Lefties spending a little reactionary money. The Right would do the same if instead Nike for a year made their logo Blue in honor of fallen LEO, like that would ever happen.
This has been fantastic for the meme business too.