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Sears CEO Eddie Lampert wants to buy the retailer's most valuable assets — including its Kenmore brand — in a massive deal with his hedge fund, ESL Investments. He made the offer in a letter to Sears' board of directors, saying the deal would extend Sears' timeline to turn around its business by providing a much-needed infusion of cash to pay off its debts. In addition to the Kenmore appliance brand, Lampert is proposing that his hedge fund buy Sears' home-improvement business, Parts Direct division, and even the company's real estate.One of Lampert's most outspoken critics says such a deal would kill off the 125-year-old retailer by stripping the company of its most valuable brands and real estate, leaving it with nothing but a failing retail business.