IMO, the whole thing is stupid – both the statement that started it and of course the feminist backlash, are equally stupid and overblown.
“Women would love to do the same, but they don’t,†Nooyi said in an interview on the Freakonomics podcast. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.â€
Although Nooyi is a woman, perhaps this stupid statement by her has something to do with the Indian culture that overall, doesn’t treat or respect women very well.
I for one have no problem eating crunchy chips and pouring the little broken pieces into my mouth, in fact the crunchier the better. Oh yea, as for liking my fingers, as someone who grew up in Baltimore, watch me eat steamed crabs some time. It’s not pretty but damn is it good.