Democrats just can't figure out how to rebrand
by Emily Jashinsky | Feb 3, 2018, 12:01 AM
It seemed after President Trump secured an upset victory over Hillary Clinton in 2016, there was a measure of agreement that his win was wake-up call for Democrats. But as the party gradually configures its strategy in the era of Trump, that lesson appears to have been lost.
Maybe "lost" isn't the right word.
Take the State of the Union response Rep. Joe Kennedy, D-Mass., delivered on Tuesday. As the Washington Examiner's Timothy P. Carney pointed out, Kennedy's choice to give the rebuttal in Fall River, Massachusetts, was a nod to the voters Democrats are working to recapture. "A lot of the white people in Fall River are the working-class folks who voted Obama and then Trump," Carney noted. Kennedy was staged in front of an old car with its hood up, in what appeared to be the gymnasium of a technical high school. The picture, at least, was perfect.
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