I have 6 young great nieces, 4 who are eight years old - my niece’s triplets and my nephew’s oldest daughter and whose birthdays are a week apart, and my nieces’ nine-year-old whose birthday is two weeks earlier, and my nephews youngest who is six. Shopping for them on Amazon for their birthdays and for Christmas is a god send especially with the 8 and 9 year olds because we do a family Christmas and family birthday parties, the girls are close but also somewhat competitive so I make sure that I try to “even†it out so that one kid doesn’t seem to get a bigger or more expensive gift than the other. Now that they are older it is not such a big deal but it was a few years go.
Two years ago for Christmas I found outfits for all six girls in the same brand and all of a similar but slightly different style but in each of their favorite colors and in their sizes (even the triplets wear different sizes). And I got them all boots, sort of like Uggs but actually nicer and cheaper and silver animal necklaces, each girl getting a different animal that was their favorite.
If I would have tried to go to brick and mortar stores to get all those items, I would have gone insane. Amazon made it so much easier. And one outfit, when it arrived was in the wrong size but that was my mistake, but the return and credit and re-order was so easy.
I also have an older great niece and great nephew and get them Amazon gift cards. My eldest great niece is in grad school and uses it to buy books she needs for class and my great nephew used his along with the other Amazon gift cards he got that year to buy himself a new laptop.
For me that's the bottom line. If you had to go from store to store to find all the things you can buy with a click of the finger on Amazon, it would be an impossible task, and you would end up insane. And you likely couldn't find half the stuff anyway.
The gift cards for adult children are terrific too. I've started giving all my kids and their spouses Amazon gift cards for their birthdays because it's so much easier for them as well.
For Christmas, most of them want books, CD's and DVD's, and I would have to drive an hour to a larger city in order to even have placed to look for them. I can buy books on neuroscience, theology, philosophy, history, music, anything without leaving the house.
As I said upthread, it's the greatest thing to ever happen to capitalism.
(I've noticed that the people who are the most enthused about Amazon are the people with the most gifts to buy. I love buying the family something they really want and having the time to do it right).