They should care as they have a fiduciary responsibility to shareholders: https://www.lawyers.com/legal-info/business-law/small-business-law/fiduciary-responsibilities-corporations.html
To most Leftists 'ideology' is more important to them than anything else. Just look at how many people in Hollywood have totally wrecked their careers by being crazy far-Left. Look at how many news channels have a third of the audience they once had, by being far-Left, anti-American, anti-Christian, zealots, instead of journalists and news reporters. Look how many networks have lost audience by turning into Leftists evangelists and propagandists instead of producing "entertainment". And they don't care. They just keep doing it. In fact, it is getting worse.
We used to have shows like Sonny and Cher, Carol Burnett, and Johnney Carson, which were real actual comedy. They were funny. Today, anything labeled 'comedy' is nothing more than an hour long screed on how bad Trump, and Republicans, and Christians, and White people, all are. It has nothing to do with comedy or being funny. It is all political ideology about how holy and great the Left is, and how horrible the Right is.
With the Left, 'Ideology' is more important than anything. It is more important than religion. And apparently, it is more important even than money or even keeping your job. Which is very weird.
The 'New York Times' is a very good example of what I am talking about.