Year ago, I was at the British Airways counter which was next to Air France's counter. While I was waiting , I watched the guy at the Air France counter. He was taking the checked luggage and tossing it onto the conveyor. I mean he was really bouncing it off walls. I can imagine what the luggage looked like when the owner picked it up at his or her destination. Apparently, the British Airways agent noticed too because when she took my luggage, I asked her to be gentle with it. She smiled and said something like "unlike some airlines, we take care of our passengers' luggage." And as she said that, she was looking at the Air France agent.