The Steelers did not create the original "protest" Kaepernick situation.
Along with the Cowboys, they are one of the most popular national teams. One can make a case for Green Bay and the Patriots have been popular since 2000, whichever year, they won their first Superbowl and now have a following but I really do think the Cowboys and Steelers have a long time following.
So, the way I see it, the Steelers were being real cautious in going to the lockerroom, a sort of attitude like "let's avoid this thing altogether"... and I think the human condition can relate to this.
But now, it's become a big PR disaster and just a big disaster for them period. Big Ben has come out, not that that will do much good, and I think they are in a damage control mode now. Pretty pitiful.