In case anybody was wondering how Mary Katharine Ham felt about it.
Trump TV Is Just A Less Artsy Version of Obama’s West Wing Week. Why Is Everyone Shocked By It? By Mary Katharine Ham
August 9, 2017 The Trump administration debuted a new video product from Trump Tower this week. Starring Lara Trump, Eric Trump’s wife, and former CNN Commentator Kayleigh McEnany, “Trump TV” touted good economic indicators and threw shade at mainstream media against a red-white-and-blue backdrop marked “Trump.” Two videos, posted to Trump’s personal Facebook page, have garnered millions of views in days.
The object is clear—to use social media, as Trump himself uses Twitter, to talk past a media filter and deliver the Trump line straight to Americans, emphasizing story lines, promises, and accomplishments the Trump administration believes media is missing.
In a twenty-first-century White House, this kind of operation is an expected part of a communications effort—the packaged press releases (and, yes, propaganda) that comes out of a political operation trying to win news cycles and push its point of view.
It has a precedent in the Obama administration’s “West Wing Week,” which was a White House-produced weekly YouTube show about the goings-on and priorities of the Obama administration. This week, there has been much concern about the advent of “Trump TV.” Its arrival was treated as far more insidious, even panic-inducing, than Obama’s similar efforts.
Keith Olbermann called the Facebook show a “prototype for state TV,” meant to “REPLACE” regular news. A journalism professor called it “vile.” There was many a cable news segment built around refuting the Trumpian tagline for “Trump TV,” which calls itself “real news.”
But it’s not much different from “West Wing Week,” except in style. The Obama White House fancied its official videographer more of an auteur, and sure, his work was a slicker version of “Trump TV.” But pretty propaganda is not morally better than the more obvious version. I suppose there’s the possibility of this product someday becoming the “Trump TV” the Trump family was reportedly pondering before the election, which would be very different, but we’re far from that prospect at the moment.
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http://thefederalist.com/2017/08/09/trump-tv-is-just-a-less-artsy-version-of-obamas-west-wing-week-why-is-everyone-shocked-by-it/