Exercise incentives do little to spur gym-going, study shows
July 31, 2017
Even among people who had just joined a gym and expected to visit regularly, getting paid to exercise did little to make their commitment stick, according to a new study from Case Western Reserve University.
The rewards also had no lasting effect: gym visits stabilized after the modest incentives ended.
Despite timing incentives to when people were already more motivated to exercise, the approach proved ineffective in initiating a healthy behavior that continues to elude most Americans: only 21 percent get a recommended amount of weekly exercise, according to the Centers for Disease Control.
https://medicalxpress.com/news/2017-07-incentives-spur-gym-going.html
