Innovation in natural health supplementation
An interview with Andrew Thomas, Managing Director, BetterYou, conducted by April Cashin-Garbutt, MA (Cantab)
The market has changed quite a lot. When I first investigated the industry, and launched BetterYou the natural heath industry was the domain of the educated few. People did a lot of research before they walked into a health store; they knew the questions they wanted to ask and expected quite a good deal of information in return.
Nowadays, with open access to online publications, information is much more accessible, but a little shallower I think the natural health industry has opened to a larger audience. The industry must bring credible research support to its audience, as opposed to expecting, as it used to, its audience to do all the work.
http://www.news-medical.net/news/20170601/Innovation-in-natural-health-supplementation.aspx
