In my day, a college education was all the rage. People of my parents' generation had no hope for a college education for themselves (Mom didn't even finish high school), so parents worked, slaved and sacrificed to ensure the kids had a college education.
Today I wouldn't send a kid to college. Go to a trade or technical school and learn a practical skill that will get you a job. Today's colleges and universities are cesspools of liberal/socialist/communism ideology. They don't teach; they indoctrinate. The result is that graduates are totally unprepared for life and don't have any marketable skills. Many of them can't read or write. But boy, can they recite the liberal talking points.