You better be able to sell freezers to Eskimos, cause that's the sort of salesmanship this is going to take.
Lots of Innuit have freezers, so obviously there is a market. "And you only have to plug it in 6 months out of the year if you set it on the porch...."
What really needs to be reformed is the way people qualify for benefits, and how that changes. As is, if you make a dollar over your Medicaid cutoff, you're on your own. If you make too much, the SNAP goes away. There is a point where the benefits are not able to be replaced by minor increases in income, but those minor increases will cost all the benefits. That needs to be tapered to a more graduated transition, or it provides a disincentive to work harder. It was like working overtime (when a guy could get in overtime) and seeing it go to taxes after just a couple of hours. So, if the option was there, you only worked enough overtime to maximize the take-home, and not so much it cost you.