Bespoke Produce? A New Farming Venture Tweaks Veggies To Suit Consumers’ Needs
Bowery, a new indoor farming company, offers “customized” greens and herbs
By Andrew Amelinckx, Modern Farmer
smithsonian.com
May 10, 2017 12:05PM
6
You can get bespoke suits, shoes, and furnishings. Now, Bowery, a new indoor hydroponic farming venture based in New Jersey, is offering the same for greens and herbs. Think of it as ‘bespoke’ produce.
Bowery, which officially launched at the end of February, is housed in a repurposed Kearny, N.J. warehouse. They grow vertically using hydroponic methods and LED lighting. The company bills itself as a “seed to store” venture, and currently grows more than 80 different greens and herbs like baby kale, basil, and arugula. Their products are sold at select Whole Foods Markets in the Tristate area, and at Foragers market grocery stores in New York City. What sets Bowery Farms apart from the myriad other indoor farms that are popping up these days is their ability to adjust specific flavors in their produce.
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