They are usually targeting either a storage of weapons or those who have fired missiles at them as is this case here. What are they suppose to do? Netanyahu has met Putin a number of times, they have a fairly good relationship.
Well, if the relationship with Putin is good... work with him for help.
It just seems if Israel keeps crossing borders to drop bombs in another country, sooner or later someone in that country is going to get pissed off enough to retaliate ... in the real sense of the word.
There is no dishonor in negotiating the outcome you desire. Not everything requires munitions and a breach of borders.