Cat fur has been found for sale on the UK high street by young fashion brand Missguided.
Featured on a pair of pink high heeled shoes, the fur had been advertised as fake.
Animal rights campaigners Humane Society International (HSI) and Sky News discovered the fur, after a tip-off from a concerned customer.
Missguided says it has a strict no fur policy and removed them from sale after being informed of the findings.
They are now planning on launching an internal investigation with suppliers.
The European Union bans the sale of cat and dog fur.
The shoes, which have been on sold online and in its Westfield Stratford store, list only man-made materials on the label.
The campaign group also found real fur being sold as fake at House of Fraser, Lily Lulu and Amazon.
In-store staff were found to be wrongly advising customers that items are fake when they were confirmed in laboratory tests to be real animal fur.
A range of species such as rabbit, fox, mink, and raccoon dog, were discovered.
More:
http://www.bbc.co.uk/newsbeat/article/39553061/fake-fur-sold-on-uk-high-street-found-to-contain-cat-fur