March 29, 2017
Paul Ryan’s Edsel
By Geoffrey P. Hunt
A few Ford Motor Company successes during the post-WWII era have been spectacular. First the Mustang in the 1960s, more recently the F150 pickup.
Ford’s most stunning defeat was the Edsel, unveiled in 1957. The Edsel endures as a case study of serial flaming screw-ups in automotive design, advertising, production, and rollout.
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