Why does it matter what some talking head does?
It shouldn't because it's just one person's opinion. And that opinion should carry no more weight than mine or yours.
If we had a morning show the station carrying it would be required to run a disclaimer stating, "The following opinions are just a couple of Schmoes spouting off and in no way reflects that of the management". I don't see any disclaimers on MSNBC or CNN.
Instead they are represented as "journalists" covering the "news". Uh oh.
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When we go to the store to buy orange juice we can read the label which tells us how much sugar has been added, how much real orange juice is in the container, etc. And when we fill up our car we get a warning, "may contain 10% ethanol that will likely ruin your engine". Yet there is no warning for these types of TV shows stating, "Mika and Joe provide less facts than The Onion". There are people out there who believe they are actually covering the news and simply don't know any better.
On the other hand, the last thing I would want is some government agency in charge of rating TV shows. The government doesn't exactly fall into the tribe of Truth Tellers. Plus the ratings would fluctuate with changes in administrations since opinions are subjective. The next thing you know there would be fact checkers sitting in the basement of some nondescript government building in D.C. telling us what is fact and what is fiction. I'd make the case they do way too much of that already.
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So we get into a slippery slope that's been around since the beginning of our country. Ben Franklin was known to toss in a strong dose of opinion with his mix of news in his newspaper. At least he saved the bulk of it for the Opinion section so readers would perceive a dividing line between news and opinion. Still, one can always fudge the news a little this way or that.
Google carries a lot of weight today, possibly as much as Franklin's
Pennsylvania Gazette during his time. Should Google come with a warning stating, "search results have been highly filtered by a group of ultra-radical Left Wing kooks that want to control your mind"?
I don't know but that's a damned good question.