Oh yes, because the Conservative "movement" was doing so well before. /s
Which "conservative movement?" Led by who? The movement led by John McCain or the movement led by Mitt Romney? Ron Paul? Yes, even Ted Cruz?
Hint: None reached the summit to plant the flag.
There is not a "movement." There are individual candidates. All of those candidates run in states or districts, except President/VP.
More than a "movement," those candidates need money, media, reputation, smarts, good staff, good campaign skills, etc. And the ability to speak about issues that resonate with their voters.
Trump "constructed" his own movement. I attended a rally, in once conservative Orange County CA.
I saw with my own eyes, that what the media and his opponents were saying about Trump was not true.
I didn't need a media advisor to interpret events for me. I saw the only violence was by radical leftists. I saw supporters that were younger and more diverse, than was claimed by his detractors.
I don't need no stinking media advisors.