Sears and Kmart are on death's door, I don't think they'd dump it if it was profitable.
I dunno. The K-Mart death spiral started when Rosie ODonnel jumped Tom Selleck on her program (when he was there to plug a movie) about making a NRA ad and went on an anti-gun tirade for the books. Gun owners told K-Mart (who was the largest seller of firearms in the US at the time) to dump Rosie as a spokesperson or they'd shop elsewhere.
We ended up going elsewhere, and in the nearest town, as in many others, the parking lot went from fairly full to deserted. It hurt, and they haven't recovered.
With Craftsman tools being available elsewhere, Sears becomes moot, too.
If this isn't strictly an accounting decision, playing politics is a mistake. (Ask JC Penney's about two mommy ads, or Target about restroom policy, too).