Gotta disagree. He's sending the message that he cuts special deals for companies that belly up to the bar first (and implying they'll at those who do not will suffer for it). That's called crony capitalism, and a more succinct word for it is corruption.
He is expanding the power of the presidency outside the Constitution, to pick and choose winners. We screamed to high heaven when Obama did it (Solyndra, Tesla, Amonix, A123, Wanxiang, Fisker, GM, Bright Source, Ecotality, Evergreen, Ener1, and the list goes on and on and on). All of those promised American jobs through government favoritism. At the time, we saw through it. Remember Palin's long ranting against Cronyism, this is exactly that. (to be fair to her, she is calling out Trump on all of this as well).