"The American Family Association’s boycott of Target, which has collected 1.42 million signatures, appears to have driven much – if not nearly all – of this drop."
Except that 'much – if not nearly all – of this drop' happened based on results from sales (or lack thereof) from before the boycott. Actually, if we're honest about it, the rate of Target's decline has DECREASED since their disgusting policy was implemented.
How much of the drop since the boycott is because of the boycott? I have no idea. Hopefully, all of it. But articles like this are simply dishonest.