Lessons for Clinton, Trump: Expensive ads, catchy soundbites don't workBy Byron York
Published Sept. 20, 2016
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http://www.jewishworldreview.com/0916/york092016.php3#Gee2TTelPgYtUKSR.99Hillary Clinton has spent several times what Donald Trump has spent to air television ads in key states. That will likely continue; in a new count by Advertising Age, the Clinton campaign and its allied super PACs have booked $145.3 million in ad time between now and Election Day, to $4.4 million for Trump and his groups.
The disparity has terrified some Republican strategists who fear Trump is being drowned in a tidal wave of Clinton ads. But what if it doesn't really matter?
Take Ohio. Clinton and her allies have been pummeling Trump on TV there, spending many millions more than he has. Yet Trump has climbed in the polls while she has fallen; two recent surveys had Trump ahead by 3 and 5 points, respectively.
"She's got all these offices and staff and ads," one Ohio GOP operative said recently. "But if the election were held today, Trump would win Ohio."
In Florida, Clinton has been on a spending spree, yet the New York Times' Trip Gabriel recently noted that "the tens of millions in TV ads run by Mrs. Clinton and her allies in the state have failed to give her a noticeable advantage." In the Real Clear Politics average of Florida polls, Trump is up by 1 point....
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