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Meanwhile, spending on the 84-person staff and field organizing barely increased from the previous month, to just $392,000 and $432,000, respectively. The campaign dropped much more — $1.8 million — on hats and other merchandise. By comparison, the Hillary Clinton campaign in July spent $2.9 million on its 703-person payroll and $25.8 million on media.Read more: http://therightscoop.com/trump-spent-four-times-as-much-on-hats-than-he-did-on-campaign-organization-lol/#ixzz4I19eZ33T
I believe the issue really isn't how much he is spending on merch, that is just a strategy decision, but how little he is spending on staffing and offices. Specifically, he is still failing at setting up State and Precinct offices which could greatly impact GOTV efforts. That is something you can't underestimate or take for granted.
Where are these fools who are buying this stuff?In this entire election I've encountered exactly 1 guy wearing a Trump hat and the owner of the party store he was in was about 5 seconds from calling the police.