August 06, 2016, 09:38 am
Clinton buying up Olympic ads while Trump sits it out
By Jessie Hellmann
Getty Images
Hillary Clinton's campaign has shelled out at least $5.5 million on TV ads on NBC during the Olympics while Donald Trump still hasn't aired an ad in the general election, Bloomberg reported Friday.
The Olympics in Rio de Janeiro, which kicked off Friday, last 17 days. The ads will help Clinton reach a wide audience of men and young people — demographics she has struggled with.
Trump hasn't reserved any ad time during the games, even though he raised $82 million with the Republican National Committee in July. He had $37 million on hand in his campaign account at the beginning of August.
NBC expects record viewership during the games. The 2012 Olympics in London drew in an average of 31 million viewers in prime-time over 17 nights.
Clinton is expected to exceed President Obama's record expenditures on ads during the 2012 Olympics.
He spent $4.5 million on NBC during his reelection bid, while GOP nominee Mitt Romney spent $2.8 million.
http://thehill.com/blogs/ballot-box/presidential-races/290616-clinton-buying-up-olympic-ads-while-trump-sits-it-out