Author Topic: Patriotism in a beer can -George Will  (Read 280 times)

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Offline Idaho_Cowboy

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Patriotism in a beer can -George Will
« on: May 19, 2016, 05:44:40 pm »
Patriotism in a beer can
George Will
May 19, 2016
Jewish World Review
http://www.jewishworldreview.com/cols/will051916.php3

Because advertising is a barometer that often accurately measures America’s psychological atmosphere, attention must be paid to this: From May 23 through the presidential election, Budweiser beer will bear a different name. Eager to do its bit to make America great again, the brewer will replace the name "Budweiser" with "America" on its twelve-ounce bottles and cans.
 
The Financial Times says this is "a bid to capitalize on U.S. election fever." (Before the Chicago Cubs bestrode the world like a colossus, T-shirts proclaimed "Cubs Fever: Catch it -- and die.") A beer-bottle metaphysician at the brewer of soon-to-be America says, "We are embarking on what should be the most patriotic summer that this generation has ever seen." This refers to the once-in-a-generation, light-the-sparklers opportunity to choose between two presidential candidates roundly disliked by American majorities. It is enough to drive one to drink something stronger than beer.
 
Budweiser’s name change is part of an advertising campaign featuring the slogan "America is in your hands." The brewer says this will "remind people . . . to embrace the optimism upon which the country was first built." So, between now and November 8, whenever you belly up to a bar, do your patriot duty by ordering a foamy mug of America. Nothing says "It’s morning in an America that is back and standing tall" quite like beer cans festooned with Americana by Anheuser-Busch InBev, a firm based in Leuven, Belgium, and run by a Brazilian.
 
The beer brands most familiar to Americans -- Budweiser, Miller, Coors -- are foreign-owned. Want to win a round of cold Americans this summer? Wager that no one in the saloon can identify the American-owned brewer with the largest market share and say what that share is. The answer is: D.G. Yuengling & Son with just 1.4 percent of the market, slightly more than Boston Beer Co., which makes the Sam Adams brand...

Read more at http://www.jewishworldreview.com/cols/will051916.php3#pKs8LmCzO75uPgUB.99


We couldn't make the product better, so we decided to jazz up the can. America- Foreign owned homogenized swill- Sadly very fitting.
 :beer:
« Last Edit: May 19, 2016, 05:45:25 pm by Idaho_Cowboy »
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Offline Weird Tolkienish Figure

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Re: Patriotism in a beer can -George Will
« Reply #1 on: May 19, 2016, 05:47:34 pm »
Patriotism in a beer can
George Will
May 19, 2016
Jewish World Review
http://www.jewishworldreview.com/cols/will051916.php3

Because advertising is a barometer that often accurately measures America’s psychological atmosphere, attention must be paid to this: From May 23 through the presidential election, Budweiser beer will bear a different name. Eager to do its bit to make America great again, the brewer will replace the name "Budweiser" with "America" on its twelve-ounce bottles and cans.
 
The Financial Times says this is "a bid to capitalize on U.S. election fever." (Before the Chicago Cubs bestrode the world like a colossus, T-shirts proclaimed "Cubs Fever: Catch it -- and die.") A beer-bottle metaphysician at the brewer of soon-to-be America says, "We are embarking on what should be the most patriotic summer that this generation has ever seen." This refers to the once-in-a-generation, light-the-sparklers opportunity to choose between two presidential candidates roundly disliked by American majorities. It is enough to drive one to drink something stronger than beer.
 
Budweiser’s name change is part of an advertising campaign featuring the slogan "America is in your hands." The brewer says this will "remind people . . . to embrace the optimism upon which the country was first built." So, between now and November 8, whenever you belly up to a bar, do your patriot duty by ordering a foamy mug of America. Nothing says "It’s morning in an America that is back and standing tall" quite like beer cans festooned with Americana by Anheuser-Busch InBev, a firm based in Leuven, Belgium, and run by a Brazilian.
 
The beer brands most familiar to Americans -- Budweiser, Miller, Coors -- are foreign-owned. Want to win a round of cold Americans this summer? Wager that no one in the saloon can identify the American-owned brewer with the largest market share and say what that share is. The answer is: D.G. Yuengling & Son with just 1.4 percent of the market, slightly more than Boston Beer Co., which makes the Sam Adams brand...

Read more at http://www.jewishworldreview.com/cols/will051916.php3#pKs8LmCzO75uPgUB.99


We couldn't make the product better, so we decided to jazz up the can. America- Foreign owned homogenized swill- Sadly very fitting.
 :beer:

Are inbev or whoever owns Budweiser a public company? Were they publically owned before? Did any foreigners own stock previously?

If they were or are a publicly owned company than they were always a hybrid of foreign and domestic ownership.