http://www.politico.com/story/2016/05/donald-trump-clinton-super-pac-223245Here's how Hillary Clinton's allies plan to go after Trump
'The fact of the matter is knowledge about Donald Trump is a mile wide and an inch deep,' Guy Cecil says.
By Gabriel Debenedetti
05/16/16 07:58 PM EDT
The coming ad assault against Donald Trump from pro-Hillary Clinton super PAC Priorities USA Action is likely to drill a three-pronged message deep into the minds of swing state voters, if the group’s leaders have their way.
The three central tenets of the message will be that the real estate investor is a divisive character, that he’s too dangerous to vote for, and that he’s a con man, Priorities’ chief strategist Guy Cecil explained to POLITICO on Monday — two days before the organization started its run of television advertising that’s set to effectively stay on the air straight through Election Day in Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio, and Virginia.
The effort is kicking off this week by educating swing-state voters about Trump.
“One of the biggest misconceptions about Donald Trump is [that he has] virtually universal name recognition, that voters are completely clued into this race, that they know Donald Trump, that they know about his career, that they’ve seen the more outrageous positions he’s taken. The fact of the matter is knowledge about Donald Trump is a mile wide and an inch deep. In fact, most Americans who have been busy living their lives, who have not been watching cable coverage, [know] very little about Donald Trump,” said Cecil, noting that the group has found that clips tend to prove most effective when voters see or hear the presumptive GOP nominee directly.
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