Author Topic: You’re Hired! How NBC Spent 11 Years Making Trump a Household Name, Building Foundation for His Campaign  (Read 242 times)

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Offline ABX

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Don't miss all 9 pages in this. Reveals a lot about the media/pop culture created monster.

Quote
Donald Trump’s rise as a presidential candidate has prompted many political observers to blame TV outlets for giving him historic amounts of free air time. While it’s true the media have overwhelmingly focused on Trump in their coverage during the current election cycle, there is another media phenomenon at play. NBC has spent more than a decade building his brand as a successful businessman of almost mythic proportion.

The network’s coverage of Trump was overwhelmingly and consistently positive. MRC Business found only 15 stories (out of 335) on Trump’s business failures, and 320 stories promoting him as a businessman, his businesses and his shows. The vast majority of stories were about the network’s show The Apprentice, which featured Trump.....

....Before the 2012 presidential election, NBC boosted Trump as a presidential candidate and depicted him as a political “power broker.” Access Hollywood anchor Billy Bush took Trump to the polls way back in 2004 and described him as, “The next President of the United States Donald Trump.” .....

http://www.mrc.org/special-reports/youre-hired-how-nbc-spent-11-years-making-trump-household-name-building-foundation-h