Here is an example of a great 'story' photograph captured today by someone with a camera phone, not expensive equipment. The story is far more important than the technology.
The truck was stuck under an over-pass. Yes, the person shooting the photo was lucky, but they also had the eye to see a great composition of the sign on the truck perfectly working with where the truck hit the over-pass. The image was perfect and the media grabbed it up.
When taking a photograph of an event, always think about the story the photo tells.