Actually, this is Trump's achilles heel. If the media could stop being sharks for one second and ignore him, the game is up. He knows this, but they are clueless except for possibly this kneejerk reaction. Of course they won't stop being sharks, to keep the money rolling, and if they do Trump has his own money to buy his way around them, bait them, and get them talking about him all over again.
Regardless of whether you like Trump or not, it is fun to see the media being had by the short ones.