Author Topic: Bush campaign shifts resources to early states in strategy shakeup  (Read 707 times)

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http://www.politico.com/story/2015/12/bush-campaign-deploying-nearly-all-miami-staff-to-early-states-217235


Bush campaign shifts resources to early states in strategy shakeup

The campaign is expected to deploy between 50 and 60 Miami-based staffers to early states.

By Alex Isenstadt

12/30/15 03:19 PM EST

Updated 12/30/15 03:49 PM EST


Jeb Bush's campaign is deploying nearly all of its staff in its Miami headquarters to early states, staffers were informed on a conference call Wednesday afternoon.

Top campaign officials informed employees that the deployment would be staggered throughout the month of January, one participant on the call said. The campaign is expected to deploy between 50 and 60 Miami-based staffers, with 20 going to New Hampshire and 10 or more going to Iowa, South Carolina and Nevada.

The move comes as Bush is mounting a major push in New Hampshire, which his advisers consider a must-win state. The former Florida governor, once the frontrunner of the unwieldy GOP field, is making a last-ditch effort to right a campaign that has faltered despite a hefty cash pile and an establishment pedigree.

Also on Wednesday afternoon, the Bush campaign announced that it would be canceling its TV ad reservation in Iowa and shifting the money to fund an increase of field staffers in the state. Bush has been struggling in the state, with polls showing him persistently trailing.

The funds will also be reallocated to beefing up radio buys in New Hampshire and South Carolina.

“For us, we’re making a strategic resource reallocation,” said Tim Miller, a Bush spokesman.

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Offline massadvj

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Re: Bush campaign shifts resources to early states in strategy shakeup
« Reply #1 on: December 30, 2015, 09:33:57 pm »
I guess they figured out that the Giuliani strategy won't cut it.

Offline truth_seeker

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Re: Bush campaign shifts resources to early states in strategy shakeup
« Reply #2 on: December 30, 2015, 09:50:39 pm »
It is likely this will unfold for the Bush forces, to prove the old adage, "you cannot make chicken salad, out of chicken sh!te."

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Offline Longiron

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Re: Bush campaign shifts resources to early states in strategy shakeup
« Reply #3 on: December 30, 2015, 10:35:34 pm »
For 60 Million spent thus far and at 2 % something better happen and fast. Money not the problem Maybe you might want to look at the CANDIDATE ? They do not call it "The Party of STUPID" for nothing. :pondering: