Just about every college student nowadays gets a government-guaranteed loan. The colleges know the money will be there, so they raise tuition and fees even higher - and then the kiddies have to borrow even more.
Edit to add: And then there are the salaries, e.g., the new president of Marshall University (in case no one's heard of it, it's in Huntington, W.Va.), who will receive $430,000 per year plus innumerable perks. Thank goodness for some sensible institutions of higher education, like Hillsdale, Grove City College and College of the Ozarks.