Maybe. I have a PhD in marketing and I was a political operative for Willie Brown for six years. I'd be the first to say social science is BS. But I'd also point out that if you are about to fall off a cliff it is better to have one eye open than both eyes closed. Social science gives us about one eye partially open, obstructed with dirt, and both near-sighted and far-sighted. But it is still better than nothing.
Yeah, well. I sell beans for a living. What do I know... right?
My PhD in nothing tells me that the polity gets sick of one party and votes for the other on nearly every cycle.
Johnson, Nixon (Ford), Carter, Reagan, Bush1, Clinton, Bush2, Obama.That seems to apply here, and sometimes the easiest explanation is the right explanation.
Hillary
IS the lipsticked pig.
No charm, no charisma, crappy speaker.
She's got bad history (Obamacare was her idea long before it was Romney's idea), and in order to run as a Democrat she's going to have to attack Obama's performance (in order to put as much separation between them as possible) while at the same time appeasing the DNC base. That "base" is disgruntled with Obama for not being progressive enough, while the rest of the country is tired of being hurt by progressive politics.
She's going to have to run to the left of Obama to win the nomination, but she's never been a progressive, so she has the same problem that you say Jeb has. She has to rehabilitate an old tired brand.
Maybe Jeb's advantage would be in a message that conveys that as a successful ex-Governor, he understands that the best way to run a country is to let the States run their business with as little interference from the Federal government as possible, and pledge that to the voters.
You know... Federalism at a time when people fear an Imperial Presidency and hate Congress.
He needs to dust off the old "Government isn't the solution to the problem. Government is the problem" banner, hoist it high and run like Hell with it.
I think that's the message most people want to hear right now.
But then again, what do I know?
I know beans.
Go ahead, ask me about beans.