I don't want it "rigged" either. But putting a Jeb or a Mitt in the race rigs it. You refer to a menu. To me, a menu is a set of pages in a restaurant where I can view all of the options in equal light. But that's not what we'll get if any "my turn" candidate is on the menu because they fill entire pages with their presence (and it looks like an ink blot). They suck the air out of the room.
I don't want Jeb to run and knock the money out of the sails of a Santorum.
I don't want Mitt to run and suck the money out of a Kaisich run.
Putting a "his turn" candidate on the menu "poisons the well," to borrow a phrase. Declaring that "rigging" is not an appropriate use of the term.
It's hard to beat big money. Kasich and Santorum are simply unable to raise enough money to run a national campaign, especially against the Clintons. At least that's the conventional wisdom. I don't agree with it, but that is the thinking, and that's why the party money people go with the "your turn" guys.
Knowing our nominee is going to be up against the Clintons, it means the campaign will cost a minimum of $500 million. Right now, Bush, Romney and maybe Perry could raise that much money. Another contender could come along who might, but he would have to have a lot of conservative enthusiasm behind him to do it. That kind of enthusiasm cannot be manufactured with conservatives (liberals yes, see OPapaDoc). It has to come about organically. And that will require a grueling primary test.
I'd like to see a primary that produces an authentic conservative who people go all in for. Right now, I am inclined to think that it could be Scott Walker. It also might be Rand Paul, but the energy would be much more youthful and vigorous in that case. If there is genuine energy behind someone, then all the money in the world won't be able to defeat him. If there isn't, we'll nominate the "your turn" candidate.
But we are not going to agree on someone ahead of time. The person has to be tested.