Putin is playing chess while Obama shoots marbles. Putin doesn't have the Olympics to worry about now, so his entire attention is on Ukraine and Crimea. The Russian troops are on the ground in force in both places, and they are not leaving any time soon. Kerry needs to understand that Putin is the one who is deadly serious, and he is demonstrating that with action, not strong language.
Kerry keeps repeating that "every option is on the table" and that is pure BS. The US does not have the assets in place to do anything about this, nor does NATO, and it would take time to do anything meaningful at this point. Lots of talk right now from the US side, and that's about all there is likely to be.
Leading from behind....