They've already started canceling his concert schedule.
A somewhat amusing (at least morbidly so) anecdote: there's a little fairgrounds in Watertown, NY that has been trying to book a classic country gig for this summer. The first one was George Jones-- then he died. Then they booked Travis-- and this happens. So now they've moved onto Charley Pride... Charley is 75, so he'd better be careful, and Watertown had better hope that the third time is the charm!