Author Topic: Ten Brands That Will Disappear in 2014  (Read 2265 times)

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Offline Cincinnatus

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Ten Brands That Will Disappear in 2014
« on: May 25, 2013, 02:16:22 am »
Ten Brands That Will Disappear in 2014

According to the piece, criteria are:

•Declining sales and losses;
•Disclosures by the parent of the brand that it might go out of business;
•Rising costs that are unlikely to be recouped through higher prices;
•Companies that are sold;
•Companies that go into bankruptcy;
•Companies that have lost the great majority of their customers; and
•Operations with withering market share.


The piece also gives each, at most, 18 months of survival remaining.

The 10 are:

1. J.C. Penney [say what you will this one makes me sad]

2. Nook [Barnes & Noble tablet]

3. Martha Stewart Living Magazine

4. LivingSocial [a website which competes (badly) with Groupon]

5. Volvo

6. Olympus [cameras]

7. WNBA Attendance has been awful.

8. Leap Wireless [who?]

9. Mitsubishi Motors [like Volvo not enough US sales]

10. Road & Track [another that makes me sad if only for nostalgia's sake]

If you go to the link the complete story of these selections is given, including why each of these 10 were chosen for demise.

http://247wallst.com/2013/05/23/ten-brands-that-will-disappear-in-2014/3/
We shall never be abandoned by Heaven while we act worthy of its aid ~~ Samuel Adams

Oceander

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Re: Ten Brands That Will Disappear in 2014
« Reply #1 on: May 25, 2013, 03:35:49 am »
Olympus doesn't surprise me.  Volvo and Mitsubishi suprise me a little bit.

Offline Rapunzel

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Re: Ten Brands That Will Disappear in 2014
« Reply #2 on: May 25, 2013, 04:37:48 am »
Olympus doesn't surprise me.  Volvo and Mitsubishi suprise me a little bit.

Mitsubishi surprised me, they make an excellent product...  our economy is killing off a lot of these brands, bad management others.
�The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.� G Washington July 2, 1776

Offline jmyrlefuller

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Re: Ten Brands That Will Disappear in 2014
« Reply #3 on: May 26, 2013, 11:26:33 am »
As unprofitable as the WNBA probably is (I don't know how much the women are making, which is generally the biggest cost driver in pro sport), I highly doubt the progressives are going to let the only women's professional sport fold without a fight. Unless, of course, they decide to hitch their wagons to the still unstable and only regionally successful women's soccer circuit. If the price is right, the arenas like the WNBA because even at those low numbers, it still fills arenas better than indoor football or any other summer sport. Sponsors like the WNBA because it gives them an angle to market their wares to women (see: Nike and Gatorade, where they throw a token woman athlete into every ad, it seems).
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