October 30th, 2012
12:48 PM ET
5 minutes ago
Romney to put ads on Pennsylvania TV
CNN Political Unit
(CNN) - Mitt Romney will soon run campaign advertisements on Pennsylvania television, a Republican source told CNN on Tuesday.
Romney's campaign plans to go up next week in Philadelphia on Monday and Tuesday - Election Day, the source said, adding that the buy could be expanded.
The Philadelphia suburbs are key counties and could determine who wins the state. They are home to middle-income and affluent voters who are conservative on fiscal issues but liberal on social issues, including abortion and gun control.
Polls released earlier this month showed the race between Romney and Obama was close in the Keystone State.
Pennsylvania is rated as lean Democrat on the CNN Electoral Map. Its electoral votes - 20 this year - last went to a Republican in 1988. In 2008, Obama won it with an 11-point margin.
The source did not yet have an amount for the buy.
Only $193,000 has been spent on presidential campaign ads in the last 60 days in Pennsyvlania, according to ad tracker Kantar Media CMAG. The majority of that, almost $164,000, was spent by groups aligned with Democrats, while Republican-aligned groups have spent almost $30,000.
A memo from Romney campaign political director Rich Beeson sent to reporters Monday said the GOP presidential effort "has the resources to expand the map in ways that weren't possible in past cycles (without reducing any effort in any other target state)."
"Pennsylvania presents a unique opportunity for the Romney campaign," the memo read. "Over the past few years we have seen Pennsylvania voting for a Republican senator and a Republican governor, and Republicans win control of the State House in addition to the State Senate. The western part of the Keystone State has become moreconservative (and President Obama's war on coal is very unpopular there), and Mitt Romney is more competitive in the voter-rich Philadelphia suburbs than any Republican nominee since 1988. This makes Pennsylvania a natural next step as we expand the playing field."
Earlier this month, politics watchers' eyebrows raised when the National Republican Senatorial Committee, which is tasked with electing Republicans to the U.S. Senate, announced it would invest in advertising for the Republican looking to unseat Democratic Sen. Bob Casey.