I think it illustrates things pretty well.
On one hand, you have JR and son, ruthless, nasty types-- but also highly successful.
On the other, you have Bobby and son, nice guys (and they certainly look sympathetic), but weaklings.
It's the classic dilemma... follow your morals, or follow the money. That makes it perfect for a catty soap-like drama. I caught the first two episodes on premiere night; pretty much what I expected from it. Seeing that I watch very little TV anyway I haven't really watched it since.