Author Topic: Taco Bell goes upscale  (Read 626 times)

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Online jmyrlefuller

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Taco Bell goes upscale
« on: June 06, 2012, 07:30:50 PM »
Taco Bell introducing more upscale menu items
by Bruce Schreiner

Taco Bell, often a late-night indulgence with its inexpensive fare, is going more upscale.

The chain said Wednesday it plans an early July rollout of a menu addition created by celebrity chef Lorena Garcia for its nearly 5,600 U.S. restaurants. New items feature such ingredients as black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.

The introduction of items that Taco Bell executive Brian Niccol described as "gourmet Mexican," is a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill known for higher-quality ingredients.

(excerpt)

Associated Press


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