Bozell & Graham Column: Gillette's Sexist Sermonizing to Men and Women
By Brent Bozell and Tim Graham | January 19, 2019 8:45 AM EST
So who is the mastermind at Gillette that came up with the idea that the best way to sell men's razors was to insult your customers with condescending liberal propaganda about “toxic masculinity� Is pandering to the perpetually angry feminists in the media the way to grab positive “news†coverage? Is online buzz the goal?
If so, it must also be Gillette’s goal to have its customers rush over to the Schick display.
A century ago, Gillette ran ads in newspapers touting American soldiers of World War I using their product, the "clean fighters" of the Allied forces "fighting for clean ideals.†They were “millions of big, strong-limbed supermen... fighting to save freedom." Today, there are no strong-limbed men. They’re bullies and sexual harassers in need of castration.
Source URL:
https://www.newsbusters.org/blogs/nb/tim-graham/2019/01/19/bozell-graham-column-gillettes-sexist-sermonizing-men-and-women
