Gillette’s Toxic Sanctimony
January 16, 2019 / 29 Comments
Michelle Malkin
One of the world’s most successful brands committed ideological hara-kiri this week. Recognized around the world as a symbol of manly civility for more than a century, Gillette will now be remembered as the company that did itself in by sacrificing a massive consumer base at the altar of progressivism.
To which I say: R.I.P.-C. (Rest In Political Correctness).
In case you hadn’t seen or heard, parent company Procter & Gamble launched a Gillette ad campaign blanket-demonizing men as ogres and bullies. Guilt-ridden actors gaze ruefully at their reflections in the mirror—not because they’ve neglected their hygiene, but simply because they’re men. Various scenarios of boys being boors and males being monsters flash across the screen before woke interlocutors show how “real†men behave in nonaggressive, conciliatory, and apologetic ways.
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