General Category > Economy/Business

Surprise: Genius behind man-hating Gillette ad is a radical feminist

(1/4) > >>

mystery-ak:
January 16, 2019
Surprise: Genius behind man-hating Gillette ad is a radical feminist
By DC Larson

In recent days, many online essays have rightly ripped apart Gillette's ugly new "We Believe" advertisement.  One online critic dubbed it "feel-bad liberalism."

Carpentered by Grey Advertising for Proctor and Gamble's razors company, it does not detail product attributes, encourage brand loyalty, instill warm feelings in buyers, or even show basic respect for consumers.  Instead, the grimly lecturing spot declares masculinity itself toxic, a peril to decent society.

"Is this the best a man can get?  Is it?" asks the painfully serious narrator, as a wrongdoing slideshow passes by.  "We can't hide from it.  It's been going on far too long.  We can't laugh it off, making the same old excuses."

"I guess the guy at the ad agency missed the lesson about not taking a dump on the people you want to buy your stuff," cracked comedian Steven Crowder.

"The guy at the ad agency" is actually philosophically unpleasant feminist Kim Gehrig.  Hiring her to court the male market is like expecting to accrue impressive rainbow flag sale numbers with spiels from Farrakhan.

more
https://www.americanthinker.com/blog/2019/01/surprise_genius_behind_manhating_gillette_ad_is_a_radical_feminist.html

Sanguine:
Consumers will forget the ad, but the name "Gillette" will remain and they probably won't suffer any long-term financial consequences.

Free Vulcan:


Gillette wants to play these games? Problem solved.

Smokin Joe:
Maybe they should have looked at what happened to JC Penney's after they pooped on their main consumer base with 'two mommy' ads.
 **nononono*

Now, if Schick or someone else came out with a celebration of traditional masculinity in an ad campaign, they'd clean up some market share.

SZonian:

--- Quote from: Sanguine on January 16, 2019, 04:29:08 pm ---Consumers will forget the ad, but the name "Gillette" will remain and they probably won't suffer any long-term financial consequences.

--- End quote ---
When 770k dislikes hit your ad, you had better be a bit concerned.  Gillette and P&G jumped the shark, F$%# them and all P&G products.  We'll find alternatives in this household to this SJW "signalling".  Our singular purchases may not be that much of an impact, but my and my household's consciences will be perfectly clear/clean.  Just like with Heinz from back in the day...a pox on all their houses.  Spit.

Navigation

[0] Message Index

[#] Next page