Dieting is out. That poses a problem for a company named Weight Watchers...

[Applewood]

Dieting is out. That poses a problem for a company named Weight Watchers as it rebrands itself WW

Traces of the name "Weight Watchers" have been scrubbed from the company's headquarters on Manhattan's Avenue of the Americas.

Purple letters — WW — now hang from the lobby announcing the $4.6 billion diet giant's new name that it unveiled in September along with its purpose: "We inspire healthy habits for real life. For people, families, communities, the world — for everyone."

The cosmetic changes are the final touches on the 55-year-old company's new plan: Sell wellness instead of weight loss to its 4.5 million subscribers.

Excerpt.  Read more at:

https://www.cnbc.com/2018/10/18/dieting-is-out-at-weight-watchers-as-it-renames-itself-ww.html

[musiclady]

Sorta like when ChemLawn changed its name to TrueGreen.

Everyone still knows they slather chemicals on your lawn, but the name change makes them feel better about themselves. 

[endicom]

Dieting is out.

I've noticed this.